Snapchat has introduced a new filter, taking the social media world by storm? The “disgust” lens has become a viral sensation with over 1 billion uses since its launch on Sunday, making it one of the most popular filters on the app. The lens allows users to depict themselves looking totally disgusted at someone or something, and apparently, there’s a lot going on to disgust folks.
The “disgust” lens has already been used over 1.5 billion times and counting. The lens has attracted the attention of many celebrities, including Jared Leto, Meghan Trainor, and Charli D’Amelio, who have all used the filter on their social media accounts.
Interestingly, the “disgust” lens has surpassed the “sad” filter in popularity, with the latter being used 1.3 billion times in its first three days. The “shook” lens had 1 billion engagements when it launched, which shows that timing is everything regarding the popularity of social media filters.
Other filters, such as the “puppy dog” lens, the “vomiting rainbow,” “flower crown,” “gender swap,” and “baby” lens, have all had quite the run on Snapchat. However, it’s safe to say that “disgust” has become a complete hit.
It’s interesting to note that social media filters have become a new form of self-expression and communication, and Snapchat is leading the way with its constantly evolving lens collection. The popularity of the “disgust” lens shows that users are keen to express a range of emotions, not just positive ones and that Snapchat is catering to this desire.
Overall, the success of the “disgust” lens is a testament to the power of social media to connect people and provide them with new and innovative ways to express themselves. It will be exciting to see what new filters Snapchat introduces next and how users will embrace them.