(The Herald Post) – Meta CEO Mark Zuckerberg announced today the rollout of Meta Verified, a subscription service that offers users the opportunity to add the highly sought-after blue checkmark to their Instagram and Facebook accounts. Launching in the United States after a successful debut in Australia and New Zealand last month, the service will cost subscribers $11.99 per month on the web and $14.99 per month on mobile platforms.
“Meta Verified is rolling out in the US today,” said Zuckerberg on Friday via the Meta Channel on Instagram. “You can get a badge, proactive impersonation protection, and direct access to customer support.” To sign up for the subscription service, users can join the waitlist online starting today.
To be eligible for Meta Verified, applicants must be at least 18 years old and successfully complete a verification process that includes providing a government-issued photo ID to confirm their identity. Additionally, two-factor authentication is required for all subscribers. Once verified, Meta Verified users will not be able to modify their profile name, photo, username, or date of birth without undergoing the verification process again.
Subscribers will also receive exclusive stickers for use in Facebook and Instagram Stories and Facebook Reels, as well as 100 Stars per month on Facebook, enabling them to support their favorite creators.
Zuckerberg’s Meta Verified initiative appears to take a page from Elon Musk’s playbook. After the Tesla CEO’s acquisition of Twitter last fall, the platform launched its own paid verification service for $8 per month via its revamped Blue subscription service. However, unlike Twitter’s approach, users who are already verified on Instagram and Facebook will not be charged for maintaining their verification status. Despite Musk’s promise to eliminate legacy verification badges, he has not yet done so.
The blue checkmark has long been a symbol of prestige on social media platforms, traditionally reserved for public figures such as politicians, actors, musicians, athletes, and journalists. Musk has advocated for making blue checkmarks available to all users, a concept that Meta Verified now supports.
While Meta has largely avoided charging users for its services since its inception, this move signals a shift in strategy. The company is not alone in pursuing subscription-based offerings, as Snap launched its own subscription service last year, successfully converting 2.5 million users into paying customers.
To get started with Meta Verified, users must navigate to their settings on Instagram or Facebook, click “Accounts Center,” and look for “Meta Verified available” under their name and profile picture. After selecting a preferred payment method for their monthly plan, they will need to complete the verification process.